Catering & Event Management

Sales and marketing play an important role in the success of any property. Without a cohesive plan, properties can miss key revenue generation opportunities and lose guests to the competition. We use a multi-faceted approach for sales and marketing initiatives to ensure our associates execute strategies that provide long-term success. From tapping into strategic marketing partnerships to executing a robust public relations campaign, The Solaris Corporate Services team is here to help your property receive maximum exposure and connect with your target market.

The Solaris Sales & Marketing approach includes:

Balancing direct vs. indirect channel sales Maximizing opportunities on the Internet by tapping into online distribution channels and executing eMarketing initiatives Utilizing in-depth knowledge of local market conditions Working closely with group business generators, meeting planners, wholesalers, incentive travel companies, corporate travel departments, and franchise-sponsored marketing programs Deploying marketing campaigns Employing sales incentive programs Establishing a professional sales administrative process Developing effective approaches for prospecting, qualifying, selling, and closing

Worldwide Sales Exposure:

Solaris uses Global Distribution Systems (GDS) and the Internet to position our portfolio hotels and major hotel brands on a global scale. We make it easy for business and leisure travelers, Meeting planners, travel agents, and wholesalers from around the globe to book the property of their choice. This type of reach allows Solaris hotels direct access to domestic and international markets.