Sales and marketing play an important role in the success of any property. Without a cohesive plan, properties can miss key revenue generation opportunities and lose guests to the competition. We use a multi-faceted approach for sales and marketing initiatives to ensure our associates execute strategies that provide long-term success. From tapping into strategic marketing partnerships to executing a robust public relations campaign, The Solaris Corporate Services team is here to help your property receive maximum exposure and connect with your target market.
The Solaris Backend Operation Support includes:
Balancing direct vs. indirect channel sales Maximizing opportunities on the Internet by tapping into online distribution channels and executing eMarketing initiatives Utilizing in-depth knowledge of local market conditions Working closely with group business generators, meeting planners, wholesalers, incentive travel companies, corporate travel departments, and franchise-sponsored marketing programs Deploying marketing campaigns Employing sales incentive programs Establishing a professional sales administrative process Developing effective approaches for prospecting, qualifying, selling, and closing